About us

We at IT people are proficient in providing SEO training, SMO training, Ethical Hacking, PPC training, Digital Marketing and many more forms and branches of Information technology. As learning and understanding from the core is important, we have developed different modules, which make it easy for a candidate to understand and undertake the learning concepts with ease.

What is Digital Marketing

Digital marketing is a wide subject and a new style of presentation of advertising and publicity of everything by online marketing and promotion of every products of any brands either in any forms or services using by digital channels i.e. SEO, Websites, Social media, email and electronic technologies via internet, but now it is easily mainly available on Laptop/computer and smart phones also. It plays a very vital role in a company. It's cheap; all is needed to learn the skill. You also know that there is an overwhelming amount of work involved in running a successful online campaign. We understand and expect that getting your website found and ranking well in "Google" is very important to your business. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn't work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why Digital Marketing is Important:

It is very necessary for us to know that "Digital media" is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

What Are the Main Benefits of Digital Marketing?

"Digital marketing" allow marketers to give correct results in a minimum time. If you are trying to publish any of your advertisement in a newspaper, you'll know how expensive and difficult it is to estimate how many people actually flipped to that page and paid attention to your adv. There are no any proper and correct methods to know, so you can't say, if that adv. was really responsible for growing your business and increasing your sales at all.

On the other hand, with digital marketing, you can measure the "Return of Investment" (ROI) of pretty much any aspect of your marketing efforts.

Examples:

"Website Traffic" -

With digital marketing, you can see the exact number of people who have visited and viewed your website's homepage in real time by using "digital analytics data software" like "HubSpot". You can also see how many pages they visited, what device they were using, and where they came from the country.

This software will help you to know on priority basis as which marketing channels to spend maximum and minimum time duration based on the number of people those channels are driving to your "website". For example, if only lowest percentage of level of your traffic is coming from organic search, you know that you probably need to spend some time on "SEO" to improve and increase that level of percentage.


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