Adword & Facebook Certification Preparation

With every business fighting to get to the top of the Google rankings, understanding and exploiting SEO has become increasingly vital.

Our SEO training courses are taught by our own in-house experts who will share their experiences, insights and tips. The training days are informal, engaging and involve a mix of teaching, individual exercises, group exercises and Q&A sessions.

At the end of the day, you’ll know how to achieve a stronger performance organically and better understand how search engine algorithms work. We'll teach you invaluable SEO knowledge you can apply to your own websites and campaigns to propel you up the listings.


The two SEO courses we offer – Standard and Advanced – perfectly complement our Google Analytics Training and/or Google Adwords Training Courses.

Alternatively, if you want to apply your new knowledge even more effectively, then try our dynamic Analytics Insights training course. This new, impactful one-day course will help you dissect the numbers, identify actionable insights, unlock the real business value of the web and help you improve your efficiencies.

We even offer Tailored Training Courses to cover your every need from location to class size to content.


Course Details

Our Standard SEO training course provides you with an excellent foundation for understanding exactly what SEO is, how it works and most importantly, how to make it work for you.

This is the ideal course if you have limited knowledge of SEO. During the day you'll learn about the structures that need to be in place to implement your own SEO strategy. We'll help you identify quick wins and determine the elements needed to succeed in achieving longer term goals. By the end of the day you'll have gained the confidence to run your first SEO campaign.

This course includes:
  • Introduction to SEO
  • Key terminology & technology
  • Typical KPIs & benchmarking
  • Key Google algorithm updates
  • Keyword research
  • Landscape analysis
  • Competitor analysis
  • Creating a strategy
  • Technical considerations/audits
  • On-site optimisation essentials
  • URL structures
  • Writing content for your website
  • Page titles
  • Meta descriptions
  • Meta keywords
  • H-Tagging
  • Duplicate content issues
  • Internal linking policies
  • Importance of site maps/information architecture
  • Image naming conventions, alt & title tagging
  • Off-site optimisation
  • Link building and online PR
  • Review phase

This level has been created for those already engaged with an SEO strategy and want to study more advanced techniques.

During the day, we delve deeper into the technology and psychology of SEO to see what works, what doesn’t, and why. Leading on from the Standard course, you’ll gain a deeper insight into SEO and be exposed to a wider range of techniques and approaches you can use commercially.

This Advanced course will teach you to analyse and assess what you should be doing, identify the tactics and strategies already being used by your competitors and empower you to take the appropriate steps to meet these new challenges.

This course includes:
  • Introduction to advanced SEO
  • Algorithm updates in-depth
  • Advanced technical SEO
  • Hreflang
  • Schema
  • Structure data mark up
  • Canonicalization
  • Pagination
  • Re-direct chains
  • Other typical e-commerce issues
  • Code bloat
  • Foundation link-building
  • Brand mentions
  • Citations
  • Wiki citations
  • Local SEO strategies
  • Penalities
  • Reviews (feefo etc)
  • Brand search & reputation management
  • Introduction to content marketing

Payment options: All major credit cards (Online) or invoicing


None of these dates work for you? Or would you prefer an on-site training session? Either way, IT People can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

Book You Seat

Courses Topic Date Booking Schedule
Digital Marketing Course 5/15/25th day of Every Month Book Schedule Now
Ethical Hacking Course 10/20/30th day of Every Month Book Schedule Now
Web Designing Course 5/15/25nd day of Every Month Book Schedule Now
PHP & MYSQL 10/20/30th day of Every Month Book Schedule Now

© 2017. IT People Net - All Rights Reserved.