Content Marketing Training

Struggling to come up with new content ideas? Blogging getting you nowhere? Our Content Marketing course will teach you how to produce content that gets real results.

Content Marketing is essential both for engaging your current customers and boosting your search performance and brand visibility helping you to attract more.

As a leading digital agency, we've successfully implemented content strategies with all kinds of brands, from SMEs to large organisations. We know what works and we want to share our expertise with you.

Led by one of our own in-house experts, this course will teach you how to effectively communicate with your customers, attracting both their business and loyalty. With our guidance you'll start creating engaging, relevant and shareable content and you'll learn how to get people reading.


Course Details:

Whether you're looking to drive engagement, boost your search performance or increase brand awareness, this hands-on course will make you rethink everything you thought you knew about content marketing.

As well as learning how to create audience personas and content calendars, we'll also discuss more complex activities like digital PR and advanced content promotion.

You'll leave the course with loads of ideas for creating new and original content campaigns that will help you acquire and retain customers and boost your ROI.

What we'll cover on the day:
  • An introduction to content marketing
  • What can content marketing do for you?
  • The good, the bad, and the ugly
  • Why you need a data driven strategy
  • Defining your key metrics
  • How to do topic research
  • How to be engaging
  • Successful competitor analysis
  • Attracting and utilising influencers
  • Multimedia, interactive and rich content
  • What makes a good headline
  • Writing for digital platforms
  • What you need from a content calendar
  • Successful digital PR
  • How to promote your content

Payment options: All major credit cards (Online) or invoicing


None of these dates work for you? Or would you prefer an on-site training session? Either way, IT People can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

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