Conversion Optimisation Training

Our Conversion Optimisation course has been designed by our in-house professionals to help you convert more visitors on your website.

This course will help you optimise your website to convert potential customers into genuine ones. We’ll give you the knowledge and expertise essential for identifying, analysing and improving all areas of your site.

Alternatively, if you want to apply your new knowledge even more effectively, then try our dynamic Analytics Insights training course. This new, impactful one-day course will help you dissect the numbers, identify actionable insights, unlock the real business value of the web and help you improve your efficiencies.

We even offer Tailored Training Courses to cover your every need from location to class size to content.


Course Details:

Our Conversion Optimisation course is a one day, hands-on training session designed by our in-house experts to help you develop and employ your own cost-effective CRO strategy.

We cover how to identify problem areas, how to optimise paths to conversion, effective design tips and an overview of the tools we use here at IT People to deliver these solutions for our clients.

And it’s because we work in the digital space every day that our trainers have the knowledge and the proven, practical experience in CRO - and across a wide range of industries, countries and cultures. Giving them the platform to share their expertise and help put you on the right track to achieving higher, sustainable conversion rates.

So whether you’re responsible for this area of your business, or want to know more about this increasingly important area of digital marketing, then this course is invaluable.

It will help make you self-sufficient, confident and proficient in planning and implementing a CRO strategy that works effectively and efficiently.

This course includes:
  • Introduction to testing approaches & methodologies
  • Segmentation, behavioural & technology based testing
  • What is conversion optimisation
  • Test scheduling & timeline
  • Web analytics & important metrics
  • Usability & UX analysis
  • Live user testing & tools
  • Customer experience analytics
  • Eye-tracking research methodologies
  • User discovery & persona targeting
  • The importance of cross-channel testing and optimisation
  • Clear definition of Business Goals & KPIs you want to improve
  • Translating findings into actionable optimisation recommendations
  • Key Optimisation factors
  • Wire-framing
  • On site goal definition
  • Introduction to different testing tools
  • Variation QATest setup and launch
  • Results monitoring & analysis
  • Big takeaways
  • Landing page & eCommerce considerations

Payment options: All major credit cards (Online) or invoicing


None of these dates work for you? Or would you prefer an on-site training session? Either way, IT People can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

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