Email & SMS Marketing

With every business fighting to get to the top of the Google rankings, understanding and exploiting SEO has become increasingly vital.

Our SEO training courses are taught by our own in-house experts who will share their experiences, insights and tips. The training days are informal, engaging and involve a mix of teaching, individual exercises, group exercises and Q&A sessions.


Course Details

Our Standard SEO training course provides you with an excellent foundation for understanding exactly what SEO is, how it works and most importantly, how to make it work for you.

This is the ideal course if you have limited knowledge of SEO. During the day you'll learn about the structures that need to be in place to implement your own SEO strategy. We'll help you identify quick wins and determine the elements needed to succeed in achieving longer term goals. By the end of the day you'll have gained the confidence to run your first SEO campaign.

This course includes:
  • What is email marketing?
  • How email works?
  • Challenges faced in sending bulk emails
  • How to overcome these challenges?
  • Types of email marketing- Opt-in & bulk emailing
  • What is opt-in email marketing?
  • Setting up email marketing account
  • Best platforms to do opt-in email marketing
  • Setting up lists & web form
  • Creating a broadcast email
  • What are auto responders?
  • Setting up auto responders
  • How to do bulk emailing?
  • Best practices to send bulk emails
  • Tricks to land in inbox instead of spam folder
  • Top email marketing software’s & a glimpse of how to use them
  • Improving ROI with A/B testing

Payment options: All major credit cards (Online) or invoicing


None of these dates work for you? Or would you prefer an on-site training session? Either way, IT People can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

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Courses Topic Date Booking Schedule
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