Google AdWords Training Courses

IT People began life as a paid search agency. Over the following decade, we have been busy continuously testing, developing and creating best practices to ensure our clients’ accounts are fully optimized and generate maximum ROI.

Our expert AdWords training courses have been designed by our marketing specialists based on the successes of this hard work to help you get the most from AdWords and pay-per-click ads.

And we never stop learning and evolving as all our training reflects industry updates and findings.

On both our Standard and Advanced Courses, we will show you the best practice methods used by the some of the biggest names in the business.


Course Details:

This course is aimed at people who have little or no knowledge of Google AdWords, and want to learn the fundamentals of the tool and how it can help you or your business.

We will cover everything you need to know regarding AdWords and PPC from basic principles through to creating efficient, well-structured campaigns. We will talk through our own case studies and discuss learnings, keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimisation tips and much more. If you’re responsible for running your own Google AdWords campaigns, or manage an agency that runs it for you, this invaluable course will empower you to go on and achieve more.

By the end of the course you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.

This course includes:
  • Introduction to Google AdWords/PPC
  • Terminology explanation
  • Defining strategy
  • Keyword methodology
  • Basic account optimisation
  • How to write great ad copy
  • How to improve quality score
  • Ad extensions
  • Bid management
  • Setting and reporting goals
  • Basic analysis
  • Account structure
  • Campaign settings
  • Match types
  • Negative keywords

This level is aimed at those who are already running AdWords campaigns in-house, or thinking of bringing their campaigns in-house from a third party.

This Advanced course follows on organically from the Standard course and delivers a deeper learning experience. Working together, we will study and explore the advanced techniques for developing high impact AdWords/PPC campaigns to effectively expand your account.

We examine what makes for successful keyword optimisation, attribution models, bidding strategies, and using Google Analytics effectively to vastly improve your AdWords campaigns.

You will finish this course informed and inspired – and knowledgeable in all key areas of this specialist area.

This course includes:
  • Campaign structure and creation
  • Account structure and organisation
  • Advanced campaign components
  • Advanced quality score
  • Set up of Remarketing and creating lists
  • RSLA
  • Google shopping ads
  • AdWords editor introduction
  • Managing account metrics
  • PPC and conversion optimisation
  • Paths to conversion, attribution & assist
  • Mobile and tablet strategy

Payment options: All major credit cards (Online) or invoicing


None of these dates work for you? Or would you prefer an on-site training session? Either way, IT People can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

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