Google Analytics Training Courses

Want to learn how to make the most of Google Analytics? We offer in-depth Analytics training courses that will help you understand the product and how to use it to serve your own business goals.

Our courses are led by Analytics experts, who have gained industry recognition for their work on client campaigns with recent award wins including the RAR Digital Award for Analytics. These courses are also the perfect grounding if you want to pass the Google Analytics Individual Qualification.

We'll teach you the practical skills essential for monitoring your online marketing and improving your website. Alternatively, try our Analytics Insights training course that will help you improve your efficiencies, dissect the numbers, identify actionable insights and unlock the real business value of the web.


Course Details:

This course has been designed to give new and intermediate Google Analytics users - or anyone using the tool day-to-day - the opportunity to gain practical knowledge in what this system can really offer. We introduce some of the fundamentals of web analytics, the Google Analytics interface, and the key reports. We take a deeper look at the most useful ones (and custom reporting) and give you valuable hints and tips we've learned from working in the industry ourselves.

At the end of the course, you'll have gained solid, valuable Google Analytics skills that will help you achieve more and go further.

This course includes:
  • Introduction to Google Analytics
  • TagsKey components of web analytics
  • Content reports
  • Metrics
  • Conversion reports
  • Dimensions
  • Interpreting the data
  • Objectives
  • Custom alerts
  • Choosing metrics
  • Primary & Secondary dimensions
  • Setting up Google Analytics
  • Search & advanced searchProfile filtersFiltering reports
  • Traffic sourcesUniversal analytics
  • Setting up goals
  • Delivering the data
  • Event tracking
  • Adding users
  • Engagement goals
  • Dashboards
  • eCommerce tracking
  • Sharing reports
  • Standard reporting interface
  • Tagging
  • Troubleshooting
  • Why choose Google Analytics?
  • Google Analytics metrics Limitations of Google Analytics

The Advanced course has been created to help people who are more technically minded, responsible for, or interested in, setting up and maintaining a reliable Google Analytics account. Our experts will show integral elements of how things actually work - and how to maintain your account so you can keep doing so reliably.

During the day, we'll cover advanced implementation techniques for tracking third party payment gateways, i-frames, and much more. Everything you need to know to become an expert yourself.

Our Training courses give you:

  • Advanced implementation
  • Universal Analytics
  • Event tracking
  • Custom Dimensions
  • Custom Metrics
  • Filters & advanced filters
  • Google Analytics Cookies
  • eCommerce tracking
  • Enhanced Ecommerce
  • Campaign management
  • Cost Data Import
  • Remarketing
  • Integration tools, AdWords
  • Cross & Sub-domain tracking
  • Measurement Protocol
  • Dimension Widening
  • Social Tracking
  • Google Analytics logic & requests
  • Roll Up Accounts
  • Virtual Page Views
  • Regular Expressions

Payment options: All major credit cards (Online) or invoicing


None of these dates work for you? Or would you prefer an on-site training session? Either way, IT People can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

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