Google Shopping Training

Whether you are selling 20, 2200 or 200,000 products online, the challenges advertisers face are the same. How can you make sure your best selling products appear on the first page of the shopping results? Our shopping specialists will give you the answers you need on our Google Shopping training course.

Revenue from Google Shopping has continued to grow by 52% year on year and orders placed through mobile Product Listing Ads (PLA’s) has also increased by a staggering 171%. Now that more people are clicking on Shopping Ads than ever before, it's even more important to understand what it takes to run a profitable campaign.

Our training days are informal, engaging and involve a mix of teaching, individual exercises, group exercises and Q&A sessions.


Course Details:

If you’re an online retailer with an understanding of Google AdWords and are looking to improve your knowledge of Shopping, then this Google Shopping course is designed for you.

Throughout the day we will explore everything you need to know in order to set up, optimise and run profitable shopping campaigns. We will talk through all the fundamentals; ranging from how to create the perfect feed, the most efficient ways to structure your inventory and what bidding strategies should be employed to ensure you are maximising revenue while improving ROI/ROAS.

At the end of the day you'll have gained a solid understanding of how to set up and manage a product feed with the ability to grow, improve and run multiple shopping campaigns.

This course includes:
  • Merchant Centre Introduction
  • Settings
  • Dashboard
  • Feed introduction
  • Feed attributes
  • Product Categorisation
  • Creating a Feed
  • Linking AdWords & Merchant Centre
  • Google Shopping Campaign Overview
  • Shopping Campaign Settings
  • Campaign Structure
  • Bid Management
  • Defining Strategy

Payment options: All major credit cards (Online) or invoicing


None of these dates work for you? Or would you prefer an on-site training session? Either way, IT People can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

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