Since its launch in 2012 Google Tag Manager (GTM) has erupted into the tag management market gaining users faster than any other tag management solution in history.
In fact it’s estimated that GTM currently holds 91.3% of the market share globally making it by far the most utilised tag management solution in the market. It’s success is easy to understand, with great design offering powerful functionality and ease of use coupled with the fact that it’s free of charge, it’s been an easy decision for many companies to make the transition.
The more recent addition of an SLA for GTM for customers of Google Analytics 360 also means this is now a safe option even for the largest enterprise websites.
Our Google Tag Manager course will equip you with the knowledge and skills to master this user-friendly tool. Led by one of our Analytics experts, we'll show you how you can take control of your marketing analytics and quickly deploy tags on your site.
This one day course will cover the essentials for anyone looking to master using the tag management solution. We'll help you translate and dissect each part of the GTM tool, including the more advanced features and functionality.
All of our instructors are expert practitioners and have a vast amount of experience in the implementation, management and auditing of a number of GTM accounts for IT People clients and the course has been designed to share this experience with you.
If you don’t already have an account we will run through the set up process, help you translate and dissect each part of the tool, through to the more advanced features and functionality, having a basic knowledge of HTML would be an advantage but not mandatory.
By the end of the day, you'll come away feeling confident in how to use GTM and will understand the enormous benefits and efficiency it can bring to your business.
Google Analytics & Google Tag Manager
Auto Event Listeners
Debugging and Publishing
Payment options: All major credit cards (Online) or invoicing
None of these dates work for you? Or would you prefer an on-site training session? Either way, IT People can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.
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