Lead Generation for Business

With every business fighting to get to the top of the Google rankings, understanding and exploiting SEO has become increasingly vital.

Our SEO training courses are taught by our own in-house experts who will share their experiences, insights and tips. The training days are informal, engaging and involve a mix of teaching, individual exercises, group exercises and Q&A sessions.


Course Details

Our Standard SEO training course provides you with an excellent foundation for understanding exactly what SEO is, how it works and most importantly, how to make it work for you.

This is the ideal course if you have limited knowledge of SEO. During the day you'll learn about the structures that need to be in place to implement your own SEO strategy. We'll help you identify quick wins and determine the elements needed to succeed in achieving longer term goals. By the end of the day you'll have gained the confidence to run your first SEO campaign.

This course includes:
  • Understanding lead generation for business
  • Why lead generation is important?
  • Understanding landing pages
  • Understanding thank-you page
  • Landing page vs website
  • Best practices to create a landing page
  • Best practices to create a thank-you page
  • Practical exercise- Creating a landing page
  • Types of landing pages
  • Reviewing landing pages created by trainees
  • What is A/B testing?
  • How to do A/B testing
  • Selecting landing pages after A/B testing
  • Converting leads into sales
  • Creating lead nurturing strategy
  • Understanding lead funnel
  • Steps in leads nurturing

Payment options: All major credit cards (Online) or invoicing


None of these dates work for you? Or would you prefer an on-site training session? Either way, IT People can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

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