Social Media Marketing

With every business fighting to get to the top of the Google rankings, understanding and exploiting SEO has become increasingly vital.

Our SEO training courses are taught by our own in-house experts who will share their experiences, insights and tips. The training days are informal, engaging and involve a mix of teaching, individual exercises, group exercises and Q&A sessions.


Course Details

Our Standard SEO training course provides you with an excellent foundation for understanding exactly what SEO is, how it works and most importantly, how to make it work for you.

This is the ideal course if you have limited knowledge of SEO. During the day you'll learn about the structures that need to be in place to implement your own SEO strategy. We'll help you identify quick wins and determine the elements needed to succeed in achieving longer term goals. By the end of the day you'll have gained the confidence to run your first SEO campaign.

This course includes:
  • What is social media?
  • Understanding the existing Social Media paradigms & psychology
  • How social media marketing is different than others
  • Forms of Internet marketing
  • Facebook marketing
    • Understanding Facebook marketing
    • Practical session 1
      • Creating Facebook page
      • Uploading contacts for invitation
      • Exercise on fan page wall posting
    • Increasing fans on fan page
    • How to do marketing on fan page (with examples)
    • Fan engagement
    • Important apps to do fan page marketing
    • Facebook advertising
    • Types of Facebook advertising
    • Best practices for Facebook advertising
    • Understanding facebook best practices
    • Understanding edgerank and art of engagement
    • Practical Session 2
      • Creating Facebook advertising campaign
      • Targeting in ad campaign
      • Payment module- CPC vs CPM vs CPA
      • Setting up conversion tracking
      • Using power editor tool for adv.
      • Advance Facebook advertising using tools like Qwaya
  • Linkedin Marketing
    • What is linkedIn?
    • Understanding LinkedIn
    • Company profile vs Individual profiles
    • Understanding Linkedin groups
    • How to do marketing on LinkedIn groups
    • Linkedin advertising & it best practices
    • Increasing ROI form linkedIn ads
    • Linkedin publishing
    • Company pages
    • Adv on linkedIn
    • Display vs text
  • Twitter Marketing
    • Understanding Twitter
    • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
    • How to do marketing on Twitter
    • Black hat techniques of twitter marketing
    • Advertising on Twitter
    • Creating campaigns
    • Types of ads
    • Tools for twitter marketing
    • Twitter Advertising
    • Twitter Cards
  • Video Marketing
    • Understanding Video Campaign
    • Creating 1st Video Campaign
    • Importance of video marketing
    • Benifits of video marketing
    • Uploading videos on video marketing websites
    • Using youtube for business
    • Developing youtube video marketing Strategy
    • Bringing visitors from youtube videos to your website
    • Creating Video ADgroups
    • Targeting Options
    • Understanding Bid Strategy

Payment options: All major credit cards (Online) or invoicing


None of these dates work for you? Or would you prefer an on-site training session? Either way, IT People can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

Book You Seat

Courses Topic Date Booking Schedule
Digital Marketing Course 5/15/25th day of Every Month Book Schedule Now
Ethical Hacking Course 10/20/30th day of Every Month Book Schedule Now
Web Designing Course 5/15/25nd day of Every Month Book Schedule Now
PHP & MYSQL 10/20/30th day of Every Month Book Schedule Now

© 2016. IT People Net - All Rights Reserved.