This course is designed to give an in-depth look at programmatic & RTB display advertising and why it is so important as part of today’s marketing mix.
We provide theoretical insight into how the channel works and what is involved in a successful campaign as well as examining the programmatic marketplace and some of the companies who operate within it (including how to choose the best one for you).
We'll also examine the targeting options available to programmatic platforms and look at how both first and third party audiences can be effectively collected and implemented to power campaigns.
This training is great for people who have programmatic activity in their media plans, want to know more about how the market operates and wish to brief their agencies and programmatic partners better.
Whether you're new to digital marketing or a marketer looking to enhance your knowledge, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these in your own business environment.
We will examine the delivery and targeting options in Google's DoubleClick Bid Manager Demand Side Platform along with some data and audience planning tools from leading providers such as Imagini’s Visual DNA.
This training can be attended by anyone interested in learning more about Programmatic & RTB Display Advertising.
Evolution of Programmatic
The Modern Ad-tech landscape
The seller's view and Bid information
Managing Programmatic Strategies
First Party Audience and Data
Third Party Audience and Data
Problems in Programmatic Advertising
Payment options: All major credit cards (Online) or invoicing
None of these dates work for you? Or would you prefer an on-site training session? Either way, IT People can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.
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